Plus size fashion for ladies has come a long way in recent years. There are so many more businesses that are helping women with sizes over 12. Are you limiting your fashion sense by constantly wearing only clothes that are black because it is your goal to look thin all the time?

Instead of being grateful for the sudden expansion of plus sized clothing choices, you might be limiting yourself to black because you know it hides the bumps and curves more than other colors do.

Even thinner women often get stuck in black color schemes because they, too, want to look as slender as possible, but all black all the time can be boring! Yes, black does have the slimming effect, but there are other ways you can find the same effect in more colorful clothing options.

Plus sized manufacturers are designing clothes that fit better to accentuate the areas you feel are your best qualities, whether it your legs, decolletage, or your arms. The fit of the clothes, not the color, can help you remain fashionable without having to hide behind fabrics.

Fabrics with print patterns can hide problem areas like stomachs. You can find clothes that fit great for plus sized women in all kinds of clothing lines. You can find casual clothes, evening dresses, sports wear, and even swimwear.

Check out the variety of catalogs and online stores that cater to plus sized women and you'll be amazed at the wide selection of outfits to meet your clothing needs. There will be clothes for teenagers, expectant mothers and businesswomen.

Accessories such as scarves and jewelry can brighten an outfit and draw attention away from your problem areas. You might be wondering then if you should toss all of your black outfits that you currently have on standby for those days that you feel particularly uncomfortable with your appearance.

This is not required, but it can be a good idea to add a variety of clothes to your closet in different colors and fashions. When you next look through your wardrobe looking for an outfit to wear, your only issue will be choosing which wonderful outfit to wear to showcase your pretty eyes or your long legs.

It can be easy to feel depressed when, for instance, somebody gives you a garish yellow sweater as a Christmas gift, or if a sales associate shows you a leopard print miniskirt and asks you to try it on. Don't fall into this trap.

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Sportswear TIN (BORN TO WIN) is the first brand of sportswear in Moncton (Atlantic Canada) was born. The mark was about Jesus Niamekong tiwang founded in November 2004. It is the first collection that meets the business end of 2007. To learn more, please copy and paste the link below: blog site: press tinsportswear.blog4ever.com: tinsportswearpress.blogspot.com www.ramatoulaye.com sportswear Lhomme et la marque.html Our contacts: Jesus tiwang Niamekong (TIN) TIN Sportswear CEO lejesue@hotmail.comjesue3@yahoo.fr (506) 364-0010. Skipe: tinsportswear



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Wow, there are a lot of backpacks to choose from this year. There are so many new features and styles that there is one for everyone. The University collection from Victorinox Swiss Army has the new Z Force shoulder straps. These are a patented comfort technology with nylon outside. They have soft-framed high-density foam inside with a moisture wicking fabric. This ultra-padded, channeled back panel promotes airflow moisture-wicking with ClimaTech mesh, which keeps the wearer cool and dry. These backpacks all have a large capacity and additionally will hold laptops securely. There's also a secure iPod sleeve, which allows access to controls and detaches from your shoulder strap. This allows you to rest your ear buds and keep cords tangle-free. Whether you're looking for this type of backpack for school or for travel with your lightweight luggage, it's the perfect size and weight. Victorninox Swiss Army backs all of their backpacks with their warranty against manufacturing defects in material and workmanship for the life of the product. They are built to last and are great looking too.

Columbia Sportswear Company has introduced some large capacity backpacks. These are over 2,000 cubic inches and made of abrasion-resistant urethane coated 600D polyester, which provides enhanced tear strength. They have an easy access padded computer compartment. Stretch knit wicking polyester encased closed-cell foam padding gives extra back support and comfort. Their "S" curved shoulder straps are laminated with EVA foam for additional comfort. Besides the oversized front pocket with organizer panel and key clip, these exciting backpacks also have an MP3 pocket with rubber cord port. They also have a backpack on wheels for those of us that would rather wheel our books and papers. These are complete with an internal padded and lined laptop compartment, plus three more compartments and an organizer. They have a deluxe dual stage retractable handle and oversized wheels. The abrasion resistant zippers with nickel-plated zipper sliders are YKK RC. There's also a daisy chain to attach accessories. These backpacks are so generous in size that you'll be tempted to let them replace your discount luggage.

One of the most well known brands in backpacks has been making them for nearly 40 years. Of course, we're talking about Jansport. Their new AirLift Suspension Systems make even a heavy load feel light. They measure 50% less carrying pressure than conventional backpacks. The straps are made of a unique, shock absorbing and highly resilient flexible material that disperses the weight load evenly. The shape of the straps is ergonomically designed to fit the natural contours of the body. The result of this design is maximum comfort regardless of the weight you are carrying. Jansport also has rolling backpacks for your convenience and ease in carrying a lot of weight.

You can move to the head of the class with High Sierra backpacks. These supersized cases have multiple large compartments, which open wide for easy-access. Their flex-use sleeve holds most 17" screen sized notebook computers. They have a versatile flip-down shoulder strap pocket, which allows you to operate your MP3 player without removal. An open mesh shoulder strap media pocket offers more storage. Zippered side pockets will hold a water bottle or other gear. Sunglasses have their own zippered top accessory pocket. There's also a deluxe organizer with multiple pockets and a removable key fob. The adjustable side compression straps will secure heavy loads. The yoke-style S-shaped shoulder straps have comfortable Vapel mesh Airflow padding. The contour-molded back panel offers additional comfort. All of these cases are built to last and get you through that busy school or travel time!

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"Rome was not built in a day". The same goes true with building up your brand identity. Extensive research and planning is what is required in order to set up a solid brand identity. The results will not show up within days, weeks or even months. Brand building is a slow and natural process and business moves should be made keeping the future in mind. Marketing gurus are coming up with numerous mantras for effective brand building everyday. To begin, brand building is the outcome of the combined effects of visual elements in the marketing materials. A successful brand building campaign comprises of a logo, letterhead, business card, branded envelope, etc. This list can extend to include brochures, website, flyers, folders or any other professionally designed items.

Successful brand building demands some essential prerequisites. Uniqueness is the key to the building up of a successful brand. The 'unique' character of a brand is materialized through its logo design. Hence diligent effort is required to make the logo design different from its competitors and avoid its being a mirror image of any of its competitors.

A very important but often overlooked fact is the 'repetition' factor in your business approach. Entrepreneurs should remember that your erstwhile clients or existing customers could forget about your existence amidst the vast humdrum of things. Your business should, therefore, seek out ways to constantly remind your customers about your existence. This allows the brand to remain etched in the minds of the people for long. Sending newsletters and publishing press releases about the latest updates on your business serve as constant reminders to the customers of your business' existence and aids in keeping your brand alive.

Today, fresher ideas have cropped up that can be truly effective to spread your brand across the world. Advertisements, viral marketing, distribution of pamphlets and brochures, sponsoring famous events, press conferences are some of common tactics of brand promotion. Online marketing greats are now raving about the benefits of social media marketing, blogging being a major element of this marketing strategy. Regardless of the marketing strategies adopted, it is highly essential to portray the business logo the way it should be. Entrepreneurs should make consistent use of their logo and taglines whenever they talk about their business. Hence, the text or tagline of your logo design or graphics should be crisp and attractive. It's generally noticeable that short and catchy lines make an instant impact on the people. Such impact can be created through alliteration, unique word usage, and lively imagery in your text.

To speak a little more about the graphics and text of your business, special attention is also required to give it a clean and clear outlook. The design of your logo should bring out the objective of your business symbolically. The text should be meaningful enough to lend depth to your brand identity. Once the visual impact of your brand starts to rope in customers, you should try your level best to live up to their expectations. Failure in this case will most likely harm the relationship between you and your customers. So make sure to back your brand and deliver your promises on time to win customer loyalty.

The ultimate goal of brand building is to create a feeling of trust on people's mind. 'Targeted products should simultaneously remind people of your brand name': that's what we call brand building! For instance, thinking about sports wear reminds us of Nike or Reebok; this testifies the intensity of the impact that the brand has created on our minds. So if you want your brand to capture the minds of the people, you must build a brand personality and connect it with your relevant business clients.

Last but definitely not the least, is the demand for professionalism that is required to build up a successful brand identity. Hint of professionalism should be reflected in every aspect of your business: be it your logo design or graphics, your tagline, your presentation, or customer service. These small but effective steps can work wonders for your business and help in the making of a memorable brand.

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The brand Pringle of Scotland has long been a part of the fashion industry. The prominence of the brand has been appreciated by the likes of world-known soccer player David Beckham, Oscar award-winning actress Nicole Kidman, world-class supermodel Claudia Schiffer, and the British bands known as The Twang, The Kooks, and Dirty Pretty Things.

The company has branches in both Sloane Street and Bond Street of London, as well as in both Taiwan and Japan. There are also retail stores that sell Pringle of Scotland socks in both Milan, Italy and New York, USA.

Boasting of premium quality Cashmere socks, Argyle socks, and Golf socks, the brand goes a long way back to the year 1815. The founder of the company was Robert Pringle, who established the foundations of his empire in the borders of Scotland. Even to this day, the production of all items manufactured by the company takes place in the factory based in Hawick.

During the first few years of operations, the company focused on producing underwear and hosiery. But as early as 1870, Pringle had already been in the midst of producing cashmere.

In 1934, the position of full time designer was awarded to Otto Weisz, and it was under such direction that the trademark argyle pattern and the twinset were developed. The argyle pattern, in particular, went on to become the signature pattern of the company, and was dominantly appreciated and used by the likes of Brigitte Bardot, Grace Kelly, and Gene Simmons.

The 1980's and the 1990's saw quite a bit of a turnaround for the company, especially when it came to sportswear and leisurewear. With the sponsorship of world-class golf players Colin Montgomery and Nick Faldo from Great Britain, more and more sportswear and leisurewear items were developed under the brand. Old and new fans found the newly developed products more appealing, and the product line became stronger for Pringle of Scotland. With the onset of 2000, chief executive Kim Winser helped the company become even stronger with her brand vision and strategic practices. It did not take long for Winser to strengthen the company's hold on the industry as a premier luxury fashion retailer of international standards.

As of 2005, the company is now being headed by Clare Wright Keller. Keller now holds the esteemed position of Creative Director. Under the creative prowess of Keller, Pringle of Scotland still practices its standards of bringing to the world the best in Argyle socks, Golf socks, and Cashmere socks.

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What is more comfortable than moisture absorbent fabric? Moisture Management is the newest concept in the textile industry. This is the latest concept of the fabric which gives comforts. The market of moisture management fabric is not the same as the apparel industry. The Moisture Management fabric is for the high-performance end of the market and it drew the attention of the high-end performance users.

Now-a-days Moisture Management Fabric is the new and demanding concept in the Textile Industry. It is a kind of fabric which absorbs the moisture from the wearer and moves it away from the garment. This kind of action helps to make skin moisture free. The action of this fabric helps in preventing the moisture next to the skin. During hard physical activity body sweats and the moisture traps out in conventional clothing like cotton. The moisture locks out between clothing and body and then it increases body temperature and perspiration even more. Excessive perspiration can lead one to diminished performance and fatigue. In very hot conditions this is the usual condition which happens due to the trapped moisture. Hypothermia and chilling is the common condition happen in the cold temperature due to the trapped moisture. The moisture near to the skin makes skin cold when wind blows in the cold days. Excessive moisture can add weight to the garment and even it irritates the skin of the wearer and increases the chances of the skin diseases.

This Moisture Management fabric is very useful if worn next to the skin at the time of the exercise. It keeps skin dry. This is the fabric of new age technology and its usage in new technology is expanding day by day. It proves its worth in the sportswear also.

Moisture travels by the capillary action. The spaces between the fibres act as tubes and moisture travels through it. The fabric which has narrower spaces gives up moisture more quickly. So these fabrics are best for moisture transport.

The moisture absorbent capacity of fabric also affects the moisture management. The higher absorbency leads to the more comfort levels. Little water absorbent capacity helps to maintain muscle performance and delay exhaustion.

Moisture management fabrics are high tech synthetic fabrics. These fabrics are normally made of polyamide or polyester microfibres. These light weight fabrics are easy to handle and they dry quickly compared to the other fabrics. One can enhance the affectivity of this fabric by doing various processes on it. Blends are also possible in this fabric by using other fibre types.

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