Every business is distinct in its nature and core spirit. A corporate logo is used to highlight this difference or unique nature of an organization from other competitors. As an entrepreneur, you can exude the spirit, nature and philosophy of an enterprise through a graphic symbol. Design, shape, size, fonts, lines and alignment are the basic as well as essential elements through which you can exhibit the true nature and value of an organization. All these elements when combined together play a crucial role in conveying an appropriate message of an organization to its intended audience.

There are many different types of logo designed according to different professions. Iconic trademark is one such types of graphic symbol. It is also called symbolic logo. These symbols are graphics or imagery used to convey or represent your enterprise. It does not mean that you are using a clip-art as a symbol to represent your company. You have to think, choose those colors and design the shapes which are can accurately represent your enterprise. The advantage of these symbols is that they are instantly recognizable, easy to understand and grasp. For instance, if you run a toy manufacturing company, you can choose to convey a message through illustrative symbols. The other kind of trademark is called wordmark or logotype. It means that a designer commonly uses the text as a graphic symbol of an organization. You can use the name of a company as the text to be used as a symbol. However, it depends on the nature of your business the type of icon and you can communicate your message in a best manner. A person can play around with font types and font colors.

You can create slanting fonts to impart a sense of motion especially for sportswear. Thick fonts proclaim power and strength which can be suitable for an Information Technology enterprise. Make the icon legible, lucid, clear and understandable. Lastly, you can combine the text and graphics together so that it can signify the brand image that you wish to project. In this way, you can create an icon that distinguishes your company and makes it more memorable for an onlooker. For creating these type of icons there are various logo design software available.

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