Harley - Davidson is one of the few brands to understand the true meaning of digital signage, along with Foot Locker.

Is not that the technology is particularly impressive, but both brands use this form to capture the emotions of the shopper.

Harley idea is simple. It features profiles of local pilots, all that means to take someone to a Harley. Foot Locker does something similar, it offers the extraordinary storiesusual, local athletes.

This can be a soft sell approach that seems to hardly move the retail product, but in reality, video Harley makes you go on a bike to buy I personally like the fat boy.

In addition to outstanding form of the standard of digital signage displays, should be mandatory, otherwise people will not take note of your ads.

For example, a manufacturer of sportswear a live recording of LA shows a beach with the tide fallsBeach, this influence you want to go out and buy a coach? I do not think so ... Now compare with a travel agency that uses a similar tactic, but in New York City, so if it is for winter and the display shows an empty white beach with blue sky, it will influence people in the agent Travel and book a summer holiday.

Another example is a supermarket that used to prepare the "Celebrity Chef", the people like a fish from the refrigerator to the plate, videosconsists of 30-second clip showed a 42 "LCD TV and, consequently hey have increased sales of seafood seen since the control system used.

The point is that if we go into marketing "shopper" Yes, we respond to customers needs, and our vision of the digital signage at retail must be extended to include broader goals and more commonplace.

Leading digital signage market expected in the next 2Year, instead of a display on a wall, the wall itself is the screen! However, you probably will not, therefore, in the context of Wal-Mart sees environment Armani.

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