Chanel

This Paris-based luxury fashion house Chanel is one of the world's most famous names in haute couture.

Mode Power Plant was born in 1909, when the first store in Paris, was opened by Gabrielle Bonheur Chanel, better known as Coco Chanel. From humble origins to the ground floor of the house Balsan, in the shop early in the Rue Cambon in Paris.

During the 1913 - 1917 Chanel currently sells a wide range of sportswear including women,Jackets, skirts and sweaters. Her designs were soon very popular in its simplicity.

Literally, in 1920, Coco Chanel revolutionized haute couture fashion industry to justify the replacement of the rigid corset-style, with fashion for the comfort and elegance, so closely to their reputation as a fashion designer. In 1921 he published his first fragrance, which as we all know the famous Chanel No. 5. Needless to say, the introduction of this perfume was a huge success. In 1924,Building on the work further to include Fashion Jewelry

In 1925, Coco has introduced the world her signature cardigan jacket, and then in 1926, its brand and a great success in the "little black dress. Their short skirts and relaxed fashion, in sharp contrast to the clothing popular with previous generations. In the following years was also responsible for the introduction of women pea coats, bell-bottom pants and dress from Chanel timeless.

During the War, therestrong suspicion that Coco Chanel is a very friendly basis with the Germans, mainly because of his relationship with a Nazi officer. After the liberation of Paris by the allies, which was actually arrested for the support of Germany, but an intervention of Winston Churchill, facilitating their release. However, she was forced to flee to Switzerland, under the threat of reprisals against French women, who were suspected of collaboration with Nazi Germany.

On his return to Paris in 1953, whichdiscovered that there was another famous fashion house Christian Dior, is now the dominant force in bringing to market. Extending the relationship with the former partner of Chanel, Pierre Wertheimer, was immediately catapulted into a position of Coco Chanel, the label back in importance.

Coco Chanel died in 1971.

Son of Pierre Alain Wertheimer took over the company in 1974. Has aroused interest in the disappearance of the perfume Chanel No. 5 with an intelligent marketing and insurance servicesDesigner Karl Lagerfeld, who previously lead designer for Fendi.

Coco Chanel and her creations have left a lasting mark in the fashion industry. Headquartered in Paris, his legacy contimues Chanel in over 200 boutiques around the world.

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