Pamela Skaista-Levy and Gela Taylor founded (wife of John Taylor of Duran Duran), Juicy Couture, in 1994. The company started as a designer T-shirt company. The point of view of society has changed radically in 1999 with tho companies entering the market for jeans and sportswear. Then came the positioning of the company is famous for the "suit". The article was of velvet, sponge and Kashmir. The elements of these suits has made so famous riding low absorption of trousers string and form --Fitting zip-up hoodies in a variety of delicious colors. Skaista-Levy and Taylor, according to most fashion magazines, has made it popular as the little black suit dress.

In 2003, Juicy Couture was by Liz Claiborne, Inc. has purchased an undisclosed multi-million dollar amount. Quite an accomplishment for a company that sold track suits, "Juicy loves Martha" T-shirts, dresses and brushed velvet tube. All Juicy Couture items are manufactured with the signing of the companyLogo, including Highland Terrier holding a sign with three hearts and love P & G (Pat and Gela), creator sensitive. A crown is overloaded, while slamming-Juicy Couture Banner stress under the motto "Made in the Glamorous USA"

Juicy Couture label has reached the heights of labels such as Gucci, Guess and DKNY. This was achieved through a brilliant marketing ploy. Have cultivated relationships with the Hollywood community and invited the likes of JLO, Cameron Diaz and MadonnaTo Shop For Free. Then have these famous women, who had pictures taken with these products, and this concept raised the label to the status of "Chic Couture."

Fast forward to today under the auspices of Liz Claiborne, Juicy Couture markets many items in many categories. They have both men and women's collections, collections of children, and a mix of fashion accessories such as jewelry, handbags and swimwear.

Over the last 14 years we have witnessed many changes, but one thingis not Skaista-Levy and Taylor are still at the head of this organization more prosperous as co-chairman.

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