There is a huge potential intact in non-metropolitan

Manufacturer of women's pajama sets are increasing R & D capabilities, scope and increase the functionality of design. The companies are also efforts to improve product quality and reduce operating costs through vertical integration. With the elimination of import duties and import restrictions on China-made sleepwear to the EU and the United States, suppliers from China and India are in a strong competition for market share. In IndianSleepwear and lingerie market is the emerging market as fast as a segment of fashion, and has in the past decade, the existence of entities organized, like Julia, sleep-in, observed, etc.

What was Kashmira sleepwear company started with an independent store in Pune, many years ago and now sleep-ins brand nighrwear complete solutions, a chain that has many unique shops sleep-ins, and the existence of several large commercial companies size in the range of countries. This change has been promisingbecause of the effort of one hand by one person, Kishor Chhabria, managing director of Pune-based Kashmira Nighrwear Company - ¬ Sleep-in is now a brand with a national event. Chhabria had the experience that the awareness of Indian consumers on the selection of occasion-wear clothing and sleeping areas are so important were, as the office, casual, party or sports, and begin offering consumers what they needed .

Sleep-in is one of the main players in the segment andVision has been a remarkable growth in its market share in recent years. This market is still largely in the informal sector, where the price is only a test. Organized players have to say, with products that can be traded on the streets. The growth of retail trade, the emergence of consciousness fashion claimed sleepwear and lingerie market at a step higher.

Sleep-in by nearly 150 percent in two to three decades, increasedare highly concentrated in the western market, but this year made the mark on the ground. They have dealers in Chennai, Bangalore, Hyderabad, Kolkata, UP, MP, Punjab, etc., and possession of over 20 exclusive outlets in the country, and is nominated this extension for another six. In addition to exclusive shops, the mark of many retail stores as well.

This increase in the sales area by the remarkable response of the mark in different parts of the lessons has helpedthe country. Many of their leaders are in the range of Rs 2000-4000. With the introduction of this, they believed that sales are in this price in Delhi and Mumbai would be ideal, and were headed to see the growth in revenues derived Punjab. This set only to increase awareness that fashion was observed in all parts of the country next and there are still plenty of untapped potential in other cities than the subways. It is here that the aspect of fashion plays an important role. The company provides the bestmaterial from internal sources, the import of silk from Korea, and makes the printing in-house.

Sleep-in is perhaps the only comprehensive brand sleepwear for the whole family. Just a question for sleepwear hidden quality of sleep-ins offer the flagship stores - the entire range for women, men and children. Within a shorter period of its founders, the chain stores have good growth in India. Now include women in the age group 18-50 years of the GreatBuyers as well as men make major purchases. This is a big part of consumers, the nighrwear wear high quality with features that meet international standards.

Chhabria himself is a designer and not only do I believe, but true works of art. The Sleep-in range includes sleepwear and leisure. The ensemble unique and beautiful mixture confined in cotton and cotton satin and Lycra are all in-house. Night are available in satin and georgette and animalsprints; Chemise Robes made from soft, smooth and delicate silhouettes in bright pastels. They also offer night-shirts with spaghetti straps, causing Teddy dresses, shorts style bikinis, pajamas, Capri, etc. For Men Sleep offers a chamois inserted in various elegant and sophisticated night life, in pure cotton and polyester suits and dresses in soft silk pajamas.

They believe that men and women of today we look at sustainability, accessibility and comfort, thenVolume factor can not pass unnoticed. The mark helps you meet your budget as well as the premium class customers. Sleep-in in Pune, which is perhaps the largest sleepwear stores 1500sq.ft area of the country with a rich collection of over 4,000 pieces of clothing at a time. Your exclusive franchises are located in cities like Mumbai, Delhi, Hyderabad, Surat, Ludhiana, Kolkata, Baroda and Gurgaon. The brand is also leasing retail chains like Globus are offered,Shopper's Stop, Piramyd and pants.

The speed of the mark, the market is growing to achieve this experience that provides a solid basis of trust. He started the business of retailing with a small investment of rupees one crore, "and today is the establishment of sleep-in is an independent brand, the need for a good investment for the brand imaging.

Sleep-in is known very well disposed to the existing competitors and is taking on new entrants. They doDo not worry about the strong competition, as a full range of sleepwear and loungewear for men, women and children. The nearest competitor is "Sweat Dreams" Sweet Dreams ", but does not have any branding effort and is currently used in all types of transactions that the land of sleep-in is available in exclusive shops, which only put in a fixed area .

Sleep-ins immediate objective 'is to go with the premium malls for the creation of great cities. But this is not enough, the companyProvided for the establishment of sleep-ins evenings and free time as a mark of quality in the international market. They are to identify the product brand that customers want, sleep-in, the goal should rather that each product nightgown.

Sleep-in is now planning to put its product range in the bottom of the market where the price points would be around Rs 200-400. One could perhaps from retail stores like Big Bazaar.
The company has a production capacityCapacity of 15,000 garments per month, and plans for the same increase by a further 25 percent. They bring in 30 more machines, the total number of 130 You put in place systems for quality control and monitoring.

Sleep-in business with Disney has for the supply of 5,000 garments per month starting and an increase in production would go largely of Disney. The company also has much to gain requests for export to Europe and the Gulf States, buttime to go in this segment.

Another India supplier, Poppy's Knitwear (P) Ltd, can functions from spinning, weaving and knitting to sewing and finishing, at its factory. The plant is set with Rieter spinners, Vanguard and Orizio knitting machines and Tubetex dyeing units. In India, women's pajamas from Poppy's are ranges in between $3.50 and $8.50 per set. Low-end models are produced by lightweight single-jersey cotton. Midrange designs normally have overall printing and more garment Features such as pockets and collars. High-end versions are widely used for winter and heavier fabric, like fleece, cotton interlock.

Drawings Clifton offered at low cost between $ 3-7 U.S. Dollar. The medium-sized businesses to create a women's pajama set design for OEM customers, such as Ethel Austin and Littlewoods UK and Carrefour in France, Canada and India Teenscene Sentinel's Clothing Co. engaged in the production of nightwear, children wear, etc. with rib Taitexma circular and possessedInterlock knitting machines and equipment for the production of single and flat knitted fabrics. Besides these, the company has machines for screen printing and embossing.

In Sentinel, pajamas for women range between the prices of $ 2.50 and $ 6.50. The models are usually produced by single jersey cotton. The newcomers have cut tops, ruffles and bows on the neck and sleeve openings. The company has three manufacturing plants in India account for more than 3 million women in pajamas in September each year. Its 10-memberTeam R & D is 20 innovative models of the month. Ranges nighwear Leeds' from $ 3.25 to $ 8 models are made of pure cotton or polyester cotton blends. The company also provides T-shirts, shorts, robes, vests and clothing for children.

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