The history of the Lacoste tennis foundation in reality. The brand was founded by Rene Lacoste, one of the legendary French tennis player on the circuit.

In 1927 he and his teammates, which is known as the Musketeers, the Davis Cup from American tennis player for the first time. It 'was during the tournament, when the shares Lacoste legendary captain of the team.

The captain of the team have decided to buy Lacostea suitcase that was made of alligator skin, if he could win a very important game for the team of French tennis. And if he won that important game, it was then defined as the crocodile from the media and the press in America. His friend, Robert George, has a small picture of an alligator, which was then embroidered on the blazer he wore on the tennis courts. This then became the foundation of the great kingdom of Lacoste in the fashion industry today.

In 1933, he and Andre Gillier, thewas the owner of the largest production company French knitted together and decided to create their own businesses. The most important product both had in mind was the Lacoste crocodile embroidered shirt he wore when winning this game. At that time he had already developed a set of shirts from tennis for his personal use, and both wanted to make a profit from the concept.

The first catalog was then dismissed, and shirts for all sports, including golf, sailing and tennis. FirstThe collection was also published in the same year.

Since then, the T-shirt a lot of changes in sportswear for both men argued that the replacement of the fabric of the classic sports shirt. Over the years the brand has greatly improved safety in terms of quality, stability and comfort.

In addition to sportswear, Lacoste has also expanded its product range and to produce their own scents and flavors. These include Booster Cologne, Cool Play Cologne Lacoste EleganceCologne, Lacoste Hot Play Cologne Lacoste Junior Cologne, Lacoste Pour Homme cologne, perfume and many more.

In addition to perfumes, the brand has even shoes, socks and shoes, as extended. After all, these products with excellent quality of the shirts and sports clothes that were on the market for decades to come available. The brand is also used by tennis players, including the American Andy Roddick, who is known for his fast breaks, and preferablyserves.

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