1998 Sean Combs (P. Diddy) started his collection of sportswear, Sean John Clothing. He has always thought that a great sense of style, every aspect of life is important. Combs has this company to fill the market with urban clothing that is marked by sophistication. His clothes are high quality and elegant, a fashion forward clothing line, which appeals more to offer than just the urban market.

Based in New York, Sean John Clothing has received criticaland commercial success. Comb's clothing line has gone from an urban label to an international brand, thanks to the support of both the fashion community and retailers. While Combs built his line, he tried to reflect his own diverse style.

Comb's clothing line is aimed at people of all age groups targeted and includes jeans, shirts, hoodies, jackets, suits, and his signature fragrance Unforgivable. Combs also has a range of clothing for women, which is the essence of the now trendy inthe world of Urban, Pop and Hip Hop clothing.

In 2000, Sean Combs was for the Council of Fashion Designers of America Award as menswear designer of the year, nominated for the Sean Jean line. Although Marc Jacobs won the award this year, pushed his nomination Sean Combs in a very privileged class with other famous designers. He was nominated again in 2001.

The artist has said that he owes all his motivation to his family. His grandmother, a seamstress in Harlem, wastaught him the basics of sewing. His mother, who had given himself the title of the "Shopaholic", gave him the inspiration and vision to one day own her own fashion line. His "Uncle George", who had a flair for style, taught Combs fashion savvy.

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