The venture capital funding world has entered a new realm - that is the ever-changing field of sports and entertainment. Investment in the world of entertainment have been around for a few years, like the enormous $ 100 million investment in the Da Vinci Code film in 2005. And () in a humorous way, if we can remember the book "The Godfather," even as we are an "investment found" in the famous singer Johnny Fontane, a godson of Corleone's, which has come from Hollywood, they ask,Godfather's help in a film that its role will be to revive career mark. Jack Woltz, the head of the studio, do not give Fontane the part, but Don Corleone (The Godfather) Johnny says: "I'll give him an offer he can not refuse."

The cost estimates for the creation and marketing of a film, given by www.imdb.com, the 2005 average marketing cost of $ 36 million a movie. (Marketing costs may be higher for larger films but in many cases sponsors help pay for these costs.) TheCalculation of what the return of an investment in a movie, the factor that is a studio course, the proceeds from selling about half of the cards at the U.S. box office, and the total take from the box office is about one third of the money Studio earned went to a movie, to play abroad and to a DVD or a movie on pay TV.

The new range of sports investment receives millions of dollars. Recent investments in sports goods manufacturers and retailersare required an investment of $ 68 million of Allied Capital Corporation, the acquisition of Augusta Sportswear Group by private equity firm Quad-C Management support. Augusta was founded in 1977 and is one of the largest suppliers of blank athletic uniforms in the U.S., the company sells over 52,000 SKUs of team uniforms, sportswear, outerwear and school-inspired products to over 40,000 customers, consisting of uniform suppliers, custom decorators and promotional itemsDealer.

Another recent investment of U.S. $ 2 million in Golf Club Maker Nickent into equity investment. "We are delighted that announce this investment in Nickent," commented Anthony Moore, Co-Chairman and President of Equus and Chairman of Nickent. "Together with our debt financing in June together, the positions of the Fund for the dual benefit of current and potential capital gains income. We look forward to working with Nickent and its experienced management team."

Nickent is a marketLeader in the rapidly expanding, hybrid club segment of the golf industry and is an emerging leader in game-enhancement technology.

All these investments are happening now. A final example is Seatwave. Seatwave, Europe's largest fan-to-fan ticket exchange, is an online marketplace for buying and selling of tickets for theater, sports, music and other live events. Seatwave has recently announced $ 25 million in Series C financing round raised by Fidelity Ventures. Fidelity Ventures has joinedfrom existing investors Atlas Ventures, Mangrove Capital Partners and Adinvest. Seatwave was created in 2007 to life and has more than 500,000 tickets for sale at any given time, 25 times more than eBay.

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